Valentine's Day Numbers

• $16.90 billion: Amount expected to be spent this Valentine's Day.
• $156.22: Amount the average man is expected to spend on his significant other.
• $85.08: Amount the average woman is expected to spend on her significant other.
• 6: Percentage of men who typically receive Valentine's Day gifts.
• 75: Percentage of people who said they feel that receiving a gift is a welcome and affectionate gesture but not really necessary.
• 34: Percentage of women who said they would be disappointed if their partner did not buy them a gift.
• 18: Percentage of men who said they would be disappointed if their partner did not buy them a gift.

Valentine's Day gifts

• The majority of men (74 percent) said they plan on purchasing a special dinner, followed by flowers (68 percent) and candy (51 percent).
• Sixty-one percent of women said they also plan to purchase a special dinner on Valentine's Day, followed by music, books, DVDs or games (45 percent) and candy (42 percent).

SOURCES: Discover Card Valentine's Day Shopping Survey, National Retail Federation 2007 Valentine's Day Consumer Intentions and Actions Survey, National Confectioners Association.