A Wake-Up Call to Microsoft's PR Team

From the Desk of David Pogue:

Several bloggers reported last week that they had received Acer Ferrari laptops, which can sell for more than $2,200, from Microsoft. A spokeswoman for Microsoft confirmed on Friday that the company had sent out about 90 computers to bloggers who write about technology and other subjects" that could be affected by the release of Windows Vista, Microsoft's new operating system....

Clearly, they're exploiting the lawless, Brave New World of the blogsophere, where, since they're Not Quite Journalists, they don't feel constrained by any of those pesky journalistic ethics guidelines. Like the one that says, "You don't keep $2,200 gifts from the subject of your review. You might think you can still write an impartial review, but it's highly unlikely-and either way, nobody will believe it."

Read David's entire post to see more of Microsoft's PR gaffes from the past!